Pioneer Auctions

Brand Visual Identity | App Icon Design
Year | 2020

Pioneer Auctions is an auction house in the UAE that prides itself in having its own auction hall. Auctions in the hall are held in person and live-streamed on social media so that people can watch or bid online. It was with this move to the digital world that Pioneer Auctions required a brand refresh that included updating their existing logo, developing an icon that would be used for their app and creating a set a set of auction category icons.

Pioneer Behance setup-04.png
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Pioneer Behance setup-07.png
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The solution was a bold icon and colour palette that would stand out from competitors and capture their services visually in the app store.

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